What’s PodQcast?
- We’re a small creative podcast agency that provides turn-the-key services to businesses ready to launch a branded podcast.
- We specialize in the narrative format, where the host tells a story and includes snippets from guest interviews in the show.
- Our mission is to devise an authentic voice and craft stories that will hold the audience’s attention no matter the client’s business line.
Welcome to PodQcast
Welcome to PodQcast. We help small businesses get up and running with their own branded podcast series. We specialize in the story-driven narrative format. For those unfamiliar, this is different from the interview or talking heads genre. We see the narrative form to be better for our clients who are just starting with podcasting. Since every word gets scripted, it leaves the host just to read the script into the microphone. No matter what line of business you’re in, there is a way you can tell a story that will hold the audience’s attention and make them ready to listen to another episode.
68 million podcast listeners and growing
- Currently, 68 million Americans listen to podcasts each week, many of whom are your customers, and even more, are potential customers!
- Launching a podcast is the best way to expand the meaning and reach of your brand
- The growth of podcast listenership will surpass 100 million by 2024.
68 million podcast listeners and growing
Currently, more than 68 million Americans listen to podcasts each week, and lots of them are your existing customers. And lots more could become your customers if you create a podcast that connects with them in a meaningful way. Lots of people listen to business podcasts during their commute to and from work, so starting one is a great way for you to connect with this market. Media consumption preferences have evolved, and audio is gaining momentum away from video content. Listeners will tell you they like that podcast listening is something that gets done away from their computer. It is a very relaxing experience and can also be an effective way to gain knowledge. Podcast listenership will surpass 100 million by 2024.
How YOU can succeed with a podcast
- At the risk of sounding crazy, we suggest that when you’re in podcast production meetings, you change your mindset away from your “real job.”
- When you’re planning episodes and approving content, you need to “pretend” your job is to create helpful, interesting content.
- Adopt the mindset you’re a Netflix producer creating a show about how a company in your industry markets itself – take all your selfish parts out build a podcast that actually brings value.
How YOU can succeed with a podcast
The skillsets needed to start a podcast are likely very different from those that make you excellent at your job. So, at the risk of sounding crazy, we suggest that when you’re in podcast production meetings, you change your mindset away from your “real job” and instead “pretend” you’re a producer from Netflix making a show about how a company, in your industry markets itself. You take the self-promotion out of the equation, and you make a podcast that brings value. Your role in the new podcast venture will be to oversee the process of making a show about what’s happening in your industry.
Why hire us?
- We’ve engineered a workflow that shortens the number of days to produce an episode.
- We understand what it takes to write stories that grip the audience and make them want to listen to the next episode.
We’ve pioneered a production workflow that includes collecting async video interviews from people knowledgeable on the topic. What we learn takes the episode in a direction we wouldn’t have otherwise gone.
Why hire us?
Start a podcast based on where you live
- Include the name of your city in the title of your podcast, e.g., The Boston Bakery Podcast
- The awareness you get from your podcast will allow listeners to figure out what you do for a living, leading to biz dev.
- Through that, you will build general awareness in your region, and you will create a reputation as top-of-the-funnel lead generation to what you do.
Start a podcast based on where you live
If you become the first company in your area to start a podcast about the industry you’re in, you will instantly have the leverage to expand your marketing. For instance, If you begin the Boston Bakery Podcast Podcast show, you’ll then be able to reach out to the communities in Boston that are relevant to your business and invite them to be on your podcast. By taking the initiative and starting a podcast, you flipped the leverage, and now we’ll have much bigger business owners than you interested in being on your podcast. The podcast will help you build awareness and reputation and become a top-of-the-funnel lead generation tool for the “real job” you do.
Podcasts deliver the best demographics
- 24% (68 million) Americans listen to podcasts weekly while (41%) 116 million people listen monthly.
- Age demographics are 51% male, 49% female, 48% ages 12-34, 32% ages 35-54, and 20% ages 55+ = 20%.
- Income statistics are 41% of podcast listeners have income over $75K; 25% have a 4-year college degree and 51% employed full-time.
Podcasts deliver the best demographics
Let’s make a show
- Hopefully, now you’re ready to take the next step
- First there are a few questions you need to thoroughly suss out
- Map out the answers to the WHO, WHAT and HOW
Let’s make a show
WHO. Who is the target audience? What’s the audience’s age, gender, location, and marital status. The more detail you provide, the better. Do they have kids, and so on. Also, what are the pain points the audience feels, and what solutions exist to reduce the pain points?
WHAT. What will the themes of the first few episodes be? A fun way to brainstorm episode ideas is to use Google. Google can give you a deep reserve of content ideas. The phrase to search for is the industry, e.g., “healthcare” and the words “magazine covers.” Examine the results on the “images” tab. It’s amazing what you can learn by doing this, and it puts you in the frame of mind of thinking like a podcast producer. Write down five to ten titles for the podcast episodes.
HOW. How will you tell the story? Create a list of five to ten questions that you speak about for each episode in planning. The list should be closely related to the pain points that the audience members are feeling. After the list of questions is done, you’ll be ready to sit down and write an outline for your first episode.
