Buyers don’t wake up and decide to buy on a whim. They go on a buyer’s journey that basically comes down to three basic stages. First they become aware of the problem. Then they consider and evaluate different solutions. And finally they decide what product or service to buy. If your hire podQcast to create a podcast about the customer’s journey, then your sales and marketing teams will have a tool to construct better advertising.

How podQcast creates your
private podcast

  • We interview 13 customers, several from each buyer’s journey phase

  • We get customers to answer questions via async video

  • We’ll have enough content to produce thirteen podcast episodes

It’s fast and easy
to get started

  • Choose the product you want to conduct research on

  • Provide us with the list of questions you want answered

  • Provide us with a customer list or we’ll find via social media

Need help creating
list of questions

  • We can help you brainstorm the best list of questions to ask your customers

  • The quality of the insights gained is dependent on the questions asked

  • Our knowledgeable research analysts can guide you

Different questions
for each phase

  • Each phase of the buyer’s journey requires different questions

  • What are customers thinking about while in the phase

  • Put yourself in the shoes of your customer

How we engage customers
during the process

  • Each podQcast Q&A occurs in market research platform

  • Before we accept a customer we first screen them for relevancy

  • Customers receive a modest payment for their participation

Customer-inspired
content creation

  • Build content from the results of the podQcast research

  • Be continually working on brainstorming new questions to ask

  • Publish the results in a company-only podcast